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Research papers

Consumers, trends and trendsetters

The nature of 21st century trends is changing. The fragmentation of sub-cultures and the media has created a very different consumer landscape where assumptions about the influence of different sub-cultures are becoming obsolete.We are in the age of...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004
Authors: Alex Maule, Nick Head, Lizzy Moroney
November 28, 2004
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Citation

Maule, Head and Moroney (2004a, November 28). Consumers, trends and trendsetters. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/consumers-trends-and-trendsetters